Writing Primer
Every piece you do needs a beginning, a middle, and an end.
Each sentence should contain no more than one idea.
When you finish writing, get up from your desk, print it out, go for a walk and read it out loud. If it is confusing, it is. If you run out of breath reading a sentence, it is too long.
Generate a large quantity of ideas. Don’t worry about the quality of the idea. Don’t edit your ideas too early or you’ll miss the best ones.

